OLYMPUS “PROOFS” CAMPAIGN
Bringing a new voice and look to the brand, this campaign showcased how Olympus technology allows you to take extraordinary pictures in any situation. The creative combines challenging photographic situations with “proof” headlines that encompass the camera's actual proof points — describing how Olympus lets you “capture it all.”
Print Ads
U.S. Open Sponsorship Print Ad with At-Event Giveaway
Spec OOH
Interactive Banner
This banner allows users to explore a collection of beautiful photos that have unique photography situations (rugged, wet, cloudy, dusk) and see how the Olympus E-3 camera can handle them all. Scroll through to see how the interaction works.
This banner allows users to see how the Olympus camera can capture photos in any situation across the globe. Scroll through to see how the interaction works.
