eBAY TOP STAR loyalty program
In order to be part of ebay’s invite-only loyalty program for sneakers , prospective members have to first “prove” they are true sneakerheads. Then, if accepted, the’re invited to participate in a membership trial. This project required a custom-built microsite for the submission process, a sign-in member’s only experience with a personal dashboard for members to track their progress, and CRM streams for four different audiences.
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UX and UI Copywriting | Copywriting
EXAMPLE: Phase 1
Prospective members were invited to show off their sneaker collection for a chance to be selected to participate in a membership trial period. This phase included a microsite which required very specific UX copy in order to make the submission process seamless.
After this phase, there was a Phase 2 where users actually had to compete in the challenge and reach various spending milestones.
Please let me know if you’d like to discuss!
These are the full pages of experience that’s summarized above:
This is the email stream that was sent to invitees initially and once they submitted photos of their collection.:
